What about Chevrolet?Ĭhevrolet has been printed on the front of Manchester United’s shirts since 2014, with the American car manufacturer paying the club £64 million per season. Since the company's foundation in 2005, its software has been installed by more than two-and-a-half billion people worldwide. Germany-based TeamViewer are a global software company that provide a connectivity platform for using digital devices remotely. TeamViewer chief executive Oliver Steil called the partnership “two global winning teams joining forces”. “The ability to connect and collaborate has never been more important to the world and our community of 1.1 billion fans and followers.” Manchester United's managing director Richard Arnold said: “We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies. United are also understood to be in discussion for a new training kit sponsor, as their eight-year deal with Aon nears it end. The sponsorship deal is the largest of any kind secured by a sports team during the ongoing COVID-19 pandemic. The five-year agreement will begin at the start of the 2021-2022 season. The Athletic understands the agreement is similar to Barcelona’s reported 55 million euros (£47 million) per season deal with Rakuten, making the TeamViewer agreement the biggest shirt-only deal in the Premier League. It is likely that the company’s blue logo will be white on the club’s red home shirt. The Athletic understands the TeamViewer agreement will be the biggest shirt sponsorship deal in the Premier League. TeamViewer, a remote software firm, will replace the car manufacturers Chevrolet, who have been the principal shirt sponsor since 2014. Wouldn’t it be bloody lovely to see Draper Tools back on those shirts.Manchester United have agreed a five-year deal with TeamViewer to become their principal shirt sponsor from the 2021-22 season. How very fancy.ĭraper Tools were a family-run tools business based in Hampshire which had sponsored Saints since 1983.Īctually, make that are – they’re still going today. However, further research reveals they were, of course, a Yorkshire-based company. Sanderson doesn’t even have a Wikipedia page, which doesn’t bode well. Sheffield United – LaverĪ proper Yorkshire timber merchant sponsoring a proper Yorkshire football team. ![]() To be honest, sometimes we get a little bit tired of Heavy Metal Football and wouldn’t mind a bit of Classic FM back in the Premier League. We’ve just googled ‘JD Sports Oldham’ and can tell you there’s one at Elk Mill Retail Park and Spindles Town Square Shopping Centre. Shipstones recently returned to Nottingham following a period in which it was owned by what is now Heineken, while Labatts is now mainly known in Canada and the US. The Against Modern Football brigade would vomit if a team was to have separate home and away sponsors nowadays, but Forest were doing it 30 years ago. Nottingham Forest – Shipstones (home), Labatts (away) Will it come back now Villa are back in the top tier and spending big? No, probably not. The Mita name died out in 2000 after it was bought out by Japanese giant Kyocera. Villa finished second in the inaugural Premier League season, but the success of their sponsor mirrored their own drop into the Championship. Hopefully its employees have to wear the bruised banana shirt. You’ll probably immediately then think of VHS tapes and enormous video cameras, but JVC is actually still going after merging with Kenwood in 2008. Just think of that classic early-90s, black and yellow Arsenal away shirt and you’ll instantly see that JVC logo in your mind. ![]() ![]() ![]() This lot from the 1992-93 season on the other hand definitely deserve remembering. TeamViewer, Etihad and Fly Emirates are among the huge overseas companies paying big money to get their brand seen by the masses, but will be reminiscing about them 30 years from now? Probably not. There are many reasons to be thankful for the growth of the Premier League over the past 30 years – but oh how we miss the shirt sponsors of the 90s. The days of Arsenal wearing JVC, Liverpool advertising Carlsberg and Manchester United having Sharp plastered across their shirts were good days.
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